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Broadwick Soho names management team ahead of opening

David Manson will join as general manager, Sabine Kern as director of sales and marketing, and Andrea Gelardin as creative director at the hotel

Broadwick Soho, a 57-room Soho hotel, has named three senior appointments ahead of its opening in June 2022.

David Manson will join as general manager, Sabine Kern as director of sales and marketing, and Andrea Gelardin as creative director at the hotel.

The additions have been made to provide the industry expertise necessary to deliver the new London hotel.

Created as a collaboration between Noel Hayden, owner of Broadwick Soho, and Jo Ringstead, managing director at Broadwick Street Holdings, the property has been designed as a blend of “modernity and authenticity” by Martin Brudnizki.

Ringstead said: “At Broadwick Soho, we want to redefine what a modern hotel can do by offering an elevated space that is ingrained in London culture and also delivers an unparalleled level of authentic hospitality. 

“We are thrilled to welcome onboard this incredibly diverse team of talented professionals who will elevate the execution of our strategy as we propel the hotel forward through its opening and beyond.”

Monsoon provides over 30 years’ experience in the luxury hospitality industry to the role, having spent 18 years at Four Seasons Hotels.

Kern brings over two decades of luxury hospitality expertise to her position, while Gelardin has previously produced content for Gucci, Burberry, Apple, Nick Knight, and worked as a creative director for Lady Gaga.

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