Sustainable Hospitality Alliance (SHA) has announced that it has become a signatory of the Glasgow declaration on climate action in tourism.
It revealed the declaration unites travel and tourism behind a common set of pathways for climate action, aligning the sector with global commitments and catalysing collaborative solutions to the many challenges facing businesses and destinations globally.
The declaration also encourages the acceleration of climate action in tourism by securing commitments to reduce emissions in tourism by at least 50% over the next decade and achieve net zero as soon as possible before 2050.
The firm said a just transition to net zero before 2050 will only be possible if tourism’s recovery “accelerates” the adoption of sustainable consumption and production, and consider not only economic value but also the regeneration of ecosystems, biodiversity and communities.
The declaration aims to unite the tourism sector around a common set of pathways for climate action, by: defining a clear and consistent approach to climate action in the coming decade; outline the actions that will achieve net zero as soon as possible, and encourage signatories across all sectors of tourism.
According to SHA, the hospitality value chain, including hotel developers, owners, investors and franchisees, all impact sustainability at different life cycle stages of a hotel and will play a key role in achieving the required reductions in emissions.
Patrick O’Meara, CEO of Sustainable Hospitality Alliance, said: “I am delighted that the Sustainable Hospitality Alliance is a launch partner and a signatory to the Glasgow declaration. The declaration urges and inspires us all towards a more sustainable and resilient tourism model with the necessary urgency.”