European hotel consultancy Everguest has announced its launch in the UK and has appointed hospitality business development professional Neil Middleton to lead its UK growth.
Founded in Hungary by experienced hotel GM and marketing agency head Miklós Belán, Everguest aims to take a “guest-first approach” to handle the “three most decisive factors” in the accommodation selection process – guest reviews, pricing and online appearance.
The firm said it has appointed Middleton as director of sales due to his “successful track record of growing business for independent hotels in mainland Europe”. It said he has 18 years’ experience in tourism and hospitality, having worked in senior sales roles for brands including Booking.com, OYO, Expedia and Orbitz.
Middleton said: “Hospitality is a ‘people’ industry so people are at the core of the Everguest philosophy. Our offerings consider what matters most to guests and our approach centres on the needs of the individual hotelier.
“Our team prides itself on going beyond data and dashboards to tailor a service appropriate for the hotel type and guest base the owner aspires to; and with labour shortages an ongoing issue in the hospitality industry, we give hoteliers the support they need to help their business thrive.”