The Hoxton has revealed it is set “for its biggest year yet” with 2022 seeing the brand expand its footprint further across Europe with openings in new cities Barcelona, Brussels and Berlin, as well as a fourth London hotel in Shepherd’s Bush.
The new Shepherd’s Bush location marks its first time heading west for the East London-born brand. The hotel will be located on Shepherd’s Bush Green, near White City and Portobello Road.
Designed by Ennismore Design Studio, the hotel will feature 237 rooms of various sizes including a new affordable ‘Hideout’ category; a central bar and open lobby; a retro pastel restaurant, terrace and courtyard; a retail space; and meeting and events spaces.
The hotel is scheduled to open by Winter 2022.
Since opening in 2006, The Hoxton said it has continued to go from “strength to strength” in recent years, scaling its portfolio of open-house design-led hotels in key cities across Europe and North America.