Booking.com launches first-of-its-kind Travel Sustainable badge
Properties that meet the required threshold for impact are receiving the first version of the badge, including those with a broad range of existing certifications and labels
Booking.com has announced the launch of its Travel Sustainable badge, a “credible”, globally relevant sustainability measure that will provide highly coveted information.
It revealed the badge is available to any kind of property that has implemented a combination of “sustainable practices” that meet the requisite impact threshold for their destination.
Designed to be applicable to a wide range of property types, from apartments, B&Bs and holiday homes to hotels, resorts and even treehouses, and adaptable to local realities and considerations, it claims the initiative is a “first of its kind” in the industry.
According to the website, the goal of the badge is to make “credible recognition” of impactful sustainability efforts attainable for more properties worldwide and to provide travellers with a transparent, consistent and easy-to-understand way to identify a wider range of more sustainable stays.
Marianne Gybels, director of sustainability at Booking.com, said: “With our Travel Sustainable badge and program, we are recognising the sustainability efforts of a broader range of properties around the world in a credible and transparent way for consumers.
“In addition to encouraging properties to strive towards achieving the Travel Sustainable badge, we believe it’s important to demonstrate that there is a spectrum for sustainability and that there is value in showcasing the growing number of properties that are at various stages on their individual sustainability journeys.”
She added: “Displaying the practices they have in place makes it easier for everyone to make a more informed and hopefully more sustainable choice for their next trip, no matter where they want to go. Thus also inspiring even more of our partners to take the next step to operate more sustainably.”
