The Hillbrooke Hotels collection, a group of luxury boutique hotels which has locations in the New Forest and Lincolnshire, has announced it is under the new leadership of managing director Paul Brown.
Brown was previously operations director at Hillbrooke Hotels for more than 10 years, and also held a senior role within Bespoke Hotels, where he was regional director and responsible for several high profile properties within the brand’s collection.
He brings with him more than 18 years’ experience of running four and five star establishments across the UK, including luxury boutique hotels and larger branded chains.
His managerial career started at the Victoria at Holkham, which reportedly helped “lay the foundations of his understanding and appreciation for the particular needs of boutique properties”.
Commenting on his new role, Brown said: “It’s a privilege to be back working with Hillbrooke hotels and its fantastic team, all of whom have worked so hard to steady the ship during the pandemic.
“Almost everyone appreciates the difficulties that the hospitality industry has faced in the last 18 months to two years, and the impact has been obvious. However, Hillbrooke is in a very strong position with four great hotels, great staff and a healthy dose of optimism for the future.”
He added: “Our focus over the coming months will be to create a positive culture where we can kill the acceptance of averageness and re-establish the basic art of hospitality in an uncomplicated way.”