Kerten Hospitality joins the SHA

Kerten Hospitality, becomes the latest company to join the Sustainable Hospitality Alliance (SHA). The Alliance, which comprises 15 of the world’s ‘leading’ hospitality companies including hospitality operating groups such as Accor, Hilton and IHG, represents over 30% of the global industry who together use their ‘collective power’ to deliver impact locally and on a global scale. Kerten said it fosters ‘impactful’ collaborations that have a purpose and are tangible in their actions. The Alliance partners with recognised international bodies, philanthropic organisations and governments to work together with the hospitality industry on shared social and environmental challenges. In support of the alliance’s social aims, Kerten Hospitality plays a ‘key role’ in the development of communities and destinations in several countries across the world. The company also places a strong focus on supporting the growth of future hospitality leaders through mentoring, internships and upskilling programmes. Patrick O’Meara, CEO of the Sustainable Hospitality Alliance, said: “With 61% of global travellers stating the pandemic has made them want to travel more sustainably in the future, this is a vital opportunity for an industry very badly hit by the pandemic to increase its action on environmental and social issues. “Kerten Hospitality has corporate responsibility built into the core of their business and we welcome the experience that they will bring to our engaged membership.” Marloes Knippenberg, CEO of Kerten Hospitality, added: “We’re glad to be part of this partnership for impact with leading hospitality companies who are all committed towards accelerating change and driving sustainability across the wider hospitality community.”