Marriott to bring St. Regis brand to Mayfair

Marriott International has announced it has signed a management agreement with Cola Holdings and The Westbury Hotel Limited to bring the storied St. Regis brand to the Mayfair of London.

The St. Regis London is expected to welcome its first guests in 2023.

The former Westbury Mayfair Hotel will undergo an “extensive” $122m (£91m) development and transformation of, including the addition of an eighth floor.

The hotel, which is expected to open with 196 rooms and suites, will be designed by Peter Newman-Earp of Morrison Design with interiors by Richmond International.

Furthermore, the property is set to receive an extension to the rear of the hotel, creating enhanced public areas, along with renovations to the façade of the building and the drop-off area outside of the main entrance. Design plans include a signature restaurant, speakeasy jazz bar, fitness centre and spa.

George Fleck, vice president and global brand Leader, St. Regis Hotels and Resorts, said: “This is a pivotal moment for St. Regis Hotels & Resorts as we bring this cherished brand to the United Kingdom. St. Regis offers an exquisite experience inspired by the exceptional private retreats of its founding family, the Astors, whose commitment to excellence, sophisticated style, and passion for innovation continue to define the guest experience today.

“We are delighted to bring the brand’s timeless legacy, cherished traditions and bespoke service to one of the finest addresses in London, and look forward to becoming the city’s most glamorous destination for locals and travellers alike.”

Paul Thomas, vice president, international hotel development, Marriott International, added:
“We are delighted to celebrate the signing of The St. Regis London with Cola Holdings and The Westbury Hotel Limited.

“London is a highly sought-after market for luxury travellers and this landmark signing underscores our commitment to growing Marriott International’s dynamic portfolio in strategic destinations.”