Stratford hotel returns to original name following rebrand
This 76-bedroom Grosvenor Hotel in the heart of Stratford-upon-Avon is one of 12 in Brightstar's portfolio
The Villare Hotel in Stratford-upon-Avon, formerly known as The Grosvenor, has now been rebranded and returned to its original name at the request of its new owner.
In September 2021, Brightstar Hospitality Management Limited acquired the site for an undisclosed sum.
The hotel’s rebrand and official name change will be marked today (10 March 2022) with celebrations at the hotel that include an unveiling of the new signage by the mayor Stratford-upon-Avon, Kevin Taylor.
Clive Nicholls, chairman of Brightstar Hospitality Management Limited, who lives in Stratford-upon-Avon, said: “We had our eye on this hotel for a considerable time before we bought it, so this day is one we have looked forward to for a long time.
“It is our hope that the local community of Stratford-upon-Avon will join us when we celebrate becoming The Grosvenor Hotel again. We also invite them to join us on our journey to creating the kind of great hotel experience this wonderful town deserves”.
Nikhil Gupta, CEO of Brightstar Hospitality Management Limited, said: “Having operated this iconic hotel when it was called The Grosvenor over twelve years ago, it was important for me to bring back the Grosvenor name. The name brings back memories of a hotel that was much loved by our guests and residents of beautiful Stratford-upon-Avon.”
This 76-bedroom property in the heart of Stratford-upon-Avon is one of 12 in Brightstar’s portfolio. The group plans to expand across the country with several additional acquisitions in the pipeline.
