Les Mills strives for a fitter planet with hotel partnerships

Global group exercise leader Les Mills is continuing to strive for a fitter planet for all, helping people fall in love with movement, wherever they are. As such, the fitness provider is working with a number of leading hotel partners to enhance guest experiences and transform facilities with its world class fitness and wellness solutions. 

Les Mills recent Global Fitness Survey revealed that over a third of people continue to work out to support their mental health as well as nearly half proceeding to get a sweat on to feel both fitter and healthier. These survey findings were supported by trends that show that more guests are valuing the ability to stay both physically and mentally fit during travel. As a result, Les Mills has created a true ecosystem branded experience for hotel partners that gives brands the ability to offer both in and out of room wellness experiences. 

From transforming underutilised areas within a hotel space by offering cutting-edge virtual fitness, to giving guests access to hundreds of science-backed workouts and wellness options to enjoy either during their stay or afterwards, Les Mills’ wellness solutions add value to hotel brands’ guest engagement. 

Les Mills provides life-changing fitness experiences to over 6 million people each week globally. Drawing on 50 years of passion and expertise, backed by science and research, Les Mills crafts and supports fitness classes through training and products. 

With existing hotel relationships with high quality brands such as Pullman Hotels, Hilton, Marriot and Accor, the group exercise leader has a number of wellness solutions it can offer hotels, including: 

• Les Mills +

 Powered by science and proven to get results. Guest can challenge themselves with Les Mills+, over 1500 workouts are available across 13 programmes, ranging from 13 to 55 minutes in strength training, cardio, HIIT, dance, flexibility and more. The in-room experience can be enhanced with the Les Mills+ app, access can be integrated at multiple points within the customer journey and provide added value to guests. 

• Les Mills Content 

Available in rooms and allows guests to participate in wellness exercises, such as mindfulness and breathwork, in a space they feel comfortable, without the need for equipment. Les Mills Content can be integrated into existing technology platforms such as TVs with co-branding opportunities. 

• Les Mills Virtual 

Available in a studio style setting. Enabling hotels to offer a 24/7 group exercise studio where guests can train at a time that suits them, with a wide array of classes available through the push of a button. Can be supplemented with specialist Les Mills SMARTTECH equipment. 

Clive Ormerod, CEO of Les Mills said: “We’re constantly striving to pursue a fitter planet for all, whether that be through the development of new innovations like our recent BODYCOMBAT VR launch or making exercise accessible to more through partnerships with schools, corporates and hotels. As the world begins to emerge out of a dark and turbulent period, customers will be looking for ways to enhance their mental and physical health through experiences like travel and fitness; so, we are thrilled to be able to provide an on-demand, on-the-go offering that provides a way to combine to the two. As more people begin to travel once more, we’re excited to reach a whole new audience and help them feel happier and healthier at the end of their stay with our partners.”

For information on Hotel fitness programs and offerings, visit Les Mills online here.