Preferred Hotels enters global partnership with Virgin Hotels

Preferred Hotels and Resorts has announced a new global partnership with Virgin Hotels.

According to the group, Virgin Hotels properties in “key” US cities will be added to its portfolio with immediate effect.

Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels New Orleans, and Virgin Hotels Nashville make the newest additions to Preferred Hotel’s L.V.X. Collection, representing “worldly and illustrious” hotels.

As Virgin Hotels continues to expand, more hotels will join the brand portfolio. This alliance will create “greater” global awareness of the Virgin Hotels brand and its growing portfolio, leveraging Preferred’s global infrastructure and its influence in “sparking” demand and action.

Lindsey Ueberroth, CEO of Preferred Hotels and Resorts, said: “With great admiration for Sir Richard Branson’s track record of innovation and smart disruption, we are thrilled that Virgin Hotels has chosen Preferred Hotels and Resorts as its global brand partner.

“Since making its debut more than seven years ago, Virgin Hotels has set new standards in the lifestyle hospitality space, and we look forward to supporting the brand’s success through this new relationship as it embarks on an inspiring journey of expanded presence and influence.”

James Bermingham, CEO of Virgin Hotels, added: “ Our partnership with Preferred Hotels and Resorts will be essential in enabling our hotels to access new business opportunities and luxury travellers both domestically and abroad as we expand internationally.”