The Radisson Hotel Group has unveiled plans to open 15,000 rooms and sign 330 hotels in EMEA and APAC in 2022, surpassing its achievements in 2021 which was the most successful year the company recorded in the group’s history in terms of signings.
Radisson will also expand its midscale lifestyle brand, prizeotel, with 45 new signings in select EU countries in the next five years, and it will also introduce the brand to the UK. The prizeotel brand is a “high-design-focused brand for tech-savvy, midscale travellers”.
At the start of 2022, the group signed and opened over 50 hotels across its EMEA and APAC portfolio.
Looking ahead to the rest of 2022, the group plans to double its number of signings in EMEA and increase its signings in APAC by adding 285 properties, together with its partners.
Federico J. Gonzalez, CEO of Radisson Hotel Group, said: “Thanks to our five-year strategic plan, we quickly put in place all the necessary tools for a swift rebound which resulted in increased bookings since the start of the year, as leisure travellers sought to make up for the last two years.”
Elie Younes, global chief development officer, added: “We continue to finetune our brand offering to ensure that we remain relevant to owners, investors, and guests.
“Our approach is agile, flexible, and responds swiftly to changing market demands, as seen with our Radisson Individuals brand which has delivered fantastic growth and will continue to drive growth numbers in 2022.”