The hotel group has taken over the day-to-day management of The Cube Hotel, previously known as the Indigo Hotel, as of 4 July on behalf of MSHA Global Investments Ltd, which has taken ownership of the lease.
It said that business will continue as usual for all staff at the luxury four-star hotel, whilst its franchised Marco Pierre White Steakhouse, Bar and Grill, on Level 25, will also carry-on trading as normal.
Thomas Greenall, CEO at Bespoke Hotels, said: “We’re delighted to welcome The Cube Hotel, Birmingham into the Bespoke family. It’s an iconic hotel in the heart of the country’s second largest city and offers a fantastic experience for all guests.
“This is very much a ‘business as usual’ takeover, with the current team at the hotel continuing their day-to-day roles unaffected. We are excited at the prospect of building on the hotel’s previous success and to help the destination venue reach new heights.”
Perched on the top floors of the Cube building in the heart of Birmingham, the Cube Hotel features 52 bedrooms providing boutique-style, modern accommodation.
The latest appointment is said to further strengthen Bespoke Hotel’s portfolio within the UK hotel market, taking its coverage to almost 90 hotels, over 5,000 rooms and more than 6,000 staff.