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Travelodge has revealed the group’s Cheshire Oaks hotel is to be upgraded to the brand’s new “budget-luxe” design, with completion to be finalised this week.
Earlier in April, Travelodge announced that it was evolving its core brand product to a new budget-luxe premium look and feel design, which is reportedly the company’s biggest brand transformation to date.
In addition, the company also invested in a multi-million pound programme this year to upgrade a further 60 hotels in the UK in business and staycation destinations to its budget-luxe design.
Cheshire Oaks Travelodge is a 77-room hotel and is reported as being one of the hotels in the first phase of the group’s selected 60 hotels to receive its budget-luxe make-over.
The interior’s team behind the decor have reportedly included low-cost efficiencies reminiscent of Travelodge, but with the added benefit of “thoughtful, stylish design and homely touches” throughout the interiors.
This is underpinned by the introduction of a new signature rich navy blue brand colour, which is said to pay homage to the first iconic Travelodge blue brand colour, chosen for its “calming and uplifting” qualities.
The budget-luxe design also includes a number of sustainable initiatives, which includes the new carpet being made from recycled fishing nets, tackling over 640k tonnes of discarded fishing nets currently impacting marine life. The carpet backing is also made of old plastic bottles. Other features include low energy lighting, motion sensing controls, and aerated showers and taps.
Graeme Dibbert, hotel manager of Cheshire Oaks Travelodge, said: “My team and I are delighted that our hotel is one of the first Travelodge’s to be upgraded to the new budget-luxe premium look and feel design. This is our most radical brand transformation to date and the budget-luxe design certainly has the wow factor for our customers.
“The Travelodge budget-luxe design has been created in response to ever increasing expectations from customers. Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.”
