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UK serviced apartments sector sees occupancy decline
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UK serviced apartments sector sees occupancy decline

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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H1 2018 performance results for the UK serviced apartment sector revealed a 0.6% decline in occupancy.

London’s occupancy was down 1.1% to an actual level of 81.1%, impacted by significant supply growth. The capital also recorded a 2.3% drop in ADR, bringing RevPAR down 3.3% to an actual level of £146.73.

Edinburgh experienced more significant declines, with occupancy down 8.5% and ADR down 3.5%, resulting in an 11.8% decline in RevPAR to £77.86. The sector’s performance was more positive in Birmingham, with occupancy up 4.7% to an actual level of 83.1% and ADR up 1.5% to £86.80, bringing RevPAR up 6.3% to £72.13.

Thomas Emanuel, director of business development for STR, said: “Despite the slight decline, the UK serviced apartment sector is still seeing strong actual occupancy levels.

However, new supply at the levels we are seeing in this sector are bound to make an impact, and those markets with the highest supply increases are seeing the highest impact on occupancy performance.

“Operator confidence remains strong, and rates are growing accordingly. These occupancy challenges are likely to continue in the future due to a very robust pipeline across the sector, although demand should also continue to grow.”

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