Marriott International has announced plans to significantly grow its portfolio of luxury and lifestyle brands by adding 200 hotels over the next three years.
Accounting for nearly 25% of the company’s system-wide pipeline, Marriott expects to add more than 200 hotel projects over the next several years, reflecting over £8.9bn ($15bn) of investment by the company’s owners and franchisees.
A big part of this development is the new Moxy brand, tailored to the needs of the younger traveller, with Marriott having plans to open 150 Moxy hotels within the next 10 years.
Developed for the ‘next generation traveller’ the new Moxy brand by Marriott International will debut in Europe this September at Milan’s Malpensa Airport, with plans to have hotels in London, Munich, Berlin, Frankfurt, Oslo and Aberdeen.
Arne Sorenson, president and CEO of Marriott International, said: “Next generation travellers are poised to comprise more than 60% of our business over the next four years, and already represent a broad spectrum of diverse cultures and lifestyles that view travel as an important way to enrich their lives.
“Our approach to the luxury and lifestyle segment embraces this trend and is shaping our development strategy.”
Following the successful debut of the London Edition hotel last September, there are also plans to open additional Edition-branded hotels in Miami Beach this autumn and in New York City’s landmark Clock Tower building in the spring of 2015.