Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
Crest Hotels has announced its acquisition of the independently-owned Metropole Hotel and Spa in the spa town of Llandrindod Wells in Powys, Wales.
It is reported that the property has been “highly” successful and has been operated by the same family since 1897. More recently, it had been under the stewardship of the fifth generation of the family.
According to the sellers, Justin Baird-Murray and Sarah Hill, they have been responsible for the hotel’s “substantial” upgrade in facilities, as well as the expansion in the range of services offered to guests.
The Metropole, which is said to have a renowned reputation as one of the preeminent hotels in Wales, has 109-bedrooms and “extensive” function facilities. The historic hotel is also located close to Brecon, the natural gateway to the Brecon Beacons National Park and the University town of Aberystwyth.
The hotel’s sale comes as the family feels it’s the right time to step back and hand over to new owners to “further develop and enhance this highly successful business for the future”.
Baird-Murray and Hill said: “Whilst it is of course sad to be selling a business with which we have been involved in for our entire lives, now is the right time. We wish the Singh family every success during their ownership of this wonderful hotel in a beautiful part of Wales.
“Most importantly, we would like to thank the staff with whom we have shared this memorable journey, for their hard work and dedication over the years.”
Gurjinder and Parminder Singh, directors of Crest Hotels, added: “We are extremely proud to bring this iconic hotel into our existing portfolio and look forward to working with the team to further build on its reputation and stature. Justin and Sarah, including previous generations, have worked incredibly hard to create a fantastic legacy with The Metropole Hotel and we want to assure them it is in safe hands with Crest Hotels.
“We look forward to working with the local community and fully embracing the business, its people, its suppliers and of course, its many guests from all walks of life to enjoy a wonderful customer experience with us.”
