Storytelling through interior design is important for hospitality

When creating a new hospitality concept, be it a hotel, a restaurant or a bar, one of the first questions any designer should ask is: what is the story I’m trying to tell? You should interrogate what you want your customers to feel when they walk through the door, and where you want to transport them for the duration of their stay. It can be to another time, location, or to an extension of what is outside your front door.