Charting the future of the UK hospitality resurgence

Providing vital relief from the stresses of everyday life, the importance of the UK’s hospitality industry cannot be understated. Even with an economic downturn battering its foundations, the industry continues to stand strong, expanding at almost double the rate of the UK economy. However, in the labyrinth of challenges facing the UK’s hospitality sector, a startling truth emerges – some 37% of operators are precariously perched on the brink of profitability, revealing the insufficiency of current support measures. Amidst unyielding business rates, stagnant VAT relief, and an ominous shortage of staff, the industry faces a formidable test. With the recent publication of UKH’s three-point plan for the sector to thrive, the Chancellor’s extension of the business rates discount, and the Home Department’s New Plan for Immigration, the UK hospitality sector stands at a crossroad. While acknowledging the incremental steps taken, it’s evident that the industry requires a more profound and expansive strategy to surmount the multifaceted challenges that persist in the post-pandemic landscape. Navigating the quandary of labour shortages The fact labour shortages have spiked by 48% compared to pre-Covid levels underscores the severity of the crisis. James Cleverly’s proposed immigration plan will only exacerbate the staffing challenge, given 58% of UK hospitality workers are from overseas. At Burgh Island, we know just how critical access to talent from overseas is, given our idyllic tidal island would cease to function without the global talent shoring up our guest relations, events, and housekeeping teams. The proposed prohibition of paying workers 20% less for jobs on the shortage occupation list, coupled with the sudden surge in the minimum income for family visas, demands reassessment. Otherwise, the number of hospitality visas issued could plunge by 95%. Striking a balance between fair wages for workers and preserving the industry’s recovery momentum is paramount. However, if the government issues shutting workers from overseas out of the UK’s hospitality job market, it must also reform the restrictive Apprenticeship Levy. By removing the mandatory 12-month commitment, businesses can begin to attract a greater number of job seekers – and show them that hospitality is much more than a stopgap, but a one-way ticket to a long and successful career. Fostering growth through financial reform Without immediate action, it could be lights out for many, with over a third of hospitality businesses having struggled to pay the bills in Q4 2023. To reduce the burden, the government should entertain the idea of a temporary reduction in the VAT rate for the sector, currently standing at 20%. This tactical manoeuvre would empower establishments to weather the storm of escalating costs without adding the difference to customers’ tabs, a measure already taken by 72% of operators. By lowering the VAT rate, the government would provide immediate relief to hospitality establishments, fostering a more conducive environment for their financial stability and, in turn, contributing to the sector’s overall recovery and sustained growth. We’ve seen the world of difference even a temporary reprieve can make with the extension of the 75% business rate discount in November, but the government must now look beyond short-term palliatives and provide a means for the sector not only to survive but thrive. The time has come to contemplate a reduction in the business rates multiplier, currently entrenched at 51%. With a further 6.4% rise expected, hospitality faces counting the pennies to cover an additional £150m bill. Furthermore, the disproportionate property tax, constituting 4% of GDP and ranking as the highest among OECD economies, acts as a deterrent to much-needed investment. Streamlining these tax burdens will not only support those struggling to make ends meet, but will also kindle the flames of economic growth. Preserving the rich cultural tapestry Beyond the economic imperative lies the intrinsic role of hospitality as the cornerstone of the UK’s cultural and social fabric. It stands as a linchpin for tourism, with the industry contributing £214bn to the UK’s GDP. As the tenth most visited country globally, the UK’s hospitality sector is a magnet for tourists eager to immerse themselves in its diverse cultural tapestry. It is our collective responsibility to safeguard and nurture this integral component of our national identity, for what are we without our pubs, bars, restaurants, and hotels? The road ahead beckons a comprehensive, forward-thinking approach that transcends immediate challenges and propels the hospitality sector not merely towards survival but toward a flourishing future. This will require reform desired not only by government or business leaders, but also the modern travellers who keep the tourism sector afloat – with sustainability, culture, and personalisation at the top of their travel itineraries. With change fit for the long haul, we can collectively convert adversity into opportunity and secure a plentiful future for UK hospitality. Industry leaders, policymakers and stakeholders must come together to forge a path that ensures the vibrancy of this essential sector. A strategic recalibration of labour policies, tax structures and investment incentives is not merely a response to challenges, but a commitment to fostering a thriving, resilient hospitality landscape.