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Marriott International has announced the appointment of Saba Landmann as the hotel group’s new senior vice president of global brand and portfolio PR, effective immediately.
In her new role, Landmann will be responsible for leading communications for the company’s portfolio of 30 hotel brands, which include The Ritz-Carlton, Ritz-Carlton Reserve, BVLGARI Hotels and Resorts, St. Regis Hotels and Resorts, EDITION, The Luxury Collection, JW Marriott and W Hotels Worldwide.
She joins the group from G-III Apparel Group, home to fashion brands Donna Karan, Karl Lagerfeld, Vilebrequin, and Sonia Rykiel, where she was VP of global communications.
Previously she had also worked in PR for Vince Holding Corp, Alice and Olivia, and Halston.
Tricia Primrose, executive VP and global chief communications and public affairs officer, said: “We’re excited to bring Saba’s creativity and proven track record of creating culturally relevant PR campaigns that resonate with consumers to Marriott. There is tremendous pent-up demand for travel. We are eager to connect with consumers in innovative ways and we’re delighted to have Saba on board to help us do just that.”
Tina Edmundson, global officer of brand and marketing, said: “As a storyteller, Saba is passionate about developing strategies that not only delight core customers, but also grow the base – reaching new, fresh, and savvy consumers through collaborations with brands across industries, including food, music, entertainment, tech and of course, fashion.
“Saba is experienced in creating cutting-edge global communications strategies that drive brand affinity, ensuring each brand in a portfolio is differentiated and resonates with consumers around the world. We’re delighted to welcome Saba to Marriott.”
