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Hilton has announced plans to introduce the Tapestry Collection by Hilton brand to Northern Ireland, with a new hotel in the seaside town of Portrush, as part of a franchise agreement with Andras House.
The Marcus Hotel Portrush, Tapestry Collection by Hilton is set to be the only internationally branded hotel in the town upon opening.
The 83-room hotel will feature a café, restaurant, and bar. Nearby highlights include Belfast, the Bushmills Whiskey Distillery and UNESCO World Heritage Site, and the Giant’s Causeway on the Atlantic coast.
A renovation project is set to return the site of the listed building to its former glory, with a colour scheme that reflects the coastline and landscape, and a design that “celebrates the history of Portrush”. It will also retain original features, including the building’s original mosaic signage.
The hotel is projected to boost the local economy by £1.6m and visitor spending by £1.1m annually. It will also see almost 70 jobs created during construction and over 40 jobs once the hotel begins operation
The hotel will join a global portfolio of more than 100 Tapestry Collection by Hilton properties globally.
Graham Dodd, managing director, Development UK and Ireland at Hilton, said: “Northern Ireland has seen a significant jump in tourism in recent years, with travellers coming from all over the world to experience the charm of this captivating country. Portrush continues to experience growing demand for high-quality accommodation that provides an authentic experience rooted in local culture, making it the perfect location for Northern Ireland’s first Tapestry Collection by Hilton hotel.”
Rajesh Rana, director at Andras House, added: “I am very pleased to be commencing this exciting and high-profile project. We understand the importance of this building to the town of Portrush, with so much history and fond memories created here over the years, our architects and designers have responded by coming up with developing a scheme that will complement the old with the new. We will start work in September 2023, and this investment of £11 million will undoubtedly be a flagship project for the area.”
Janice Gault, CEO of the Northern Ireland Hotel Federation concluded: “The Marcus Hotel Portrush, Tapestry Collection by Hilton will bring contemporary branded hotel accommodation to Portrush and will attract international visitors to the north coast area. The Giant’s Causeway is Northern Ireland’s most popular tourist attraction, with one million visitors in 2019. This project will allow more guests to stay in the Council area, increasing visitor spend and investment locally.”
