The Montenotte reveals new brand identity

The Montenotte, Cork’s urban resort and hotel, has unveiled a new brand identity, featuring a new logo, tagline, bespoke illustrations and a jackalope motif across the property, its website and social channels.

The hotel said the rebrand aims to capture Montenotte’s “eclectic personality and charm”.

The new logo maintains the block lettering of the previous logo, whilst transitioning to a new typeset. Within the logo, the word component is said to reflect “the vibrant aspect of the hotel, aiming to bring the outside in” through the text placement which acts like a vine.

Finally, the brand’s new icon, the jackalope, features heavily within the new branding and will also see it forego the use of the word ‘hotel’ in the new logo, a decision which recognises that The Montenotte is “more than just a hotel”, but rather a destination which encapsulates the Hotel, The Residences – the private luxury apartments – Cameo Cinema, The Glasshouse and The Panorama Restaurant and Terrace.

Irish digital artist Peter Donnelly has also been commissioned to create a series of bespoke illustrations and iconography which will be incorporated throughout The Montenotte’s visual assets

The Residences at the Montenotte, Cameo Cinema, and The Panorama restaurant will likewise utilise new logos and accompanying illustrations in stylistic alignment with the overall brand refresh.

The rebranding comes ahead of the property’s new ‘The Woodland Suite Experience’ set to launch in Summer 2024 with two brand new accommodation styles set away from the main hotel and overlooking the river.

Frits Potgieter, general manager of The Montenotte, said: “As we continue to evolve The Montenotte to deliver a benchmark urban resort hotel experience in Ireland it is crucially important that our branding clearly reflects the unique experience we aim to weave for our customers.

“With this brand evolution we hope to visually bring to life the contemporary, cosmopolitan nature of our design ethos, the understated luxury approach of our service and the vibrancy, fun and energy of a city escape that is then intricately juxtaposed with a multisensory resort experience developed on an estate with jaw dropping river views and the serenity of beautifully curated private gardens.”

Raymond Kelleher, director of Sales and Marketing at The Montenotte, added: “Our new logo and branding simplifies and unifies the look and feel of our brand, while also representing the fun and friendly personality of The Montenotte and our team.

“With this update, we have built on the legacy of the original logo while adding in a spirit of bold conviviality and extending our branding with aligned colours, typography, and a new tagline which we think brings to life the energy and magic of the experience we wish to create at The Montenotte.”