Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
The fundraising challenge set up by HIT Scotland in partnership with Crerar Hotels, ‘HIT the Crerar450’, has welcomed sponsors and numerous sign ups to raise funds for the Scottish hospitality industry starting on 17 September.
The chief executive of HIT Scotland, David Cochrane, is inviting more teams to take part in the virtual challenge, as more than half of the fundraising total has already been raised so far thanks to sponsors. The funds will help the charity provide more than 30 scholarships.
CEO of Crerar Hotel Group and HIT trustee, Chris Wayne-Wills, was the first to sign up to cycle the Crerar450 route – a total of more than 450 miles – to raise funds for the sector, starting from Balmoral Arms in Ballater and covering all of the Crerar Hotels and sister hotel Dunkeld House Hotel, Perthshire.
While the aim is to complete the charity challenge within six consecutive days, those who would like to take part virtually are being invited to sign up now and support from their own locations.
The challenge is not only for cycle enthusiasts, as individuals or teams are also encouraged to walk, run or swim the 450 miles throughout the week from a location of their choice and complete it virtually.
So far, sponsors such as Journey Hospitality and Luxury Textiles are on board to support the event. Journey Hospitality have also signed up with a full team, whilst Luxury Textiles are providing cycling clothing for those taking part.
Wayne-Wills said: “It’s not too late for those looking to support HIT Scotland to sign up. In fact, taking part virtually is really simple and we’re urging anyone who walks, runs or cycles to take part and help us raise much needed funds.
“This all-important fundraising will help emerging talent begin their careers in the best possible way and support them throughout their hospitality journey.”
Cochrane added: “People are key to both hospitality and tourism; they are at the heart of every business, so it is incredibly important to ensure there is support for those looking to join the industry and to ensure it’s available to everyone.
“HIT the Crerar450 Challenge is a way for us to come together as an industry and raise as much money as possible, as none of us know what the next few years will bring.”
