Quartet of UK hotels partners with LiBi

The Devon and Cornwall-based Philema Group of hotels, together with The Lowry Hotel, have partnered with travel industry e-commerce platform LiBi.

The Philema Group’s hotels include Boringdon Hall Hotel and Spa, Fistral Beach Hotel and Spa and the Esplanade Hotel.

LiBi’s portfolio is now live across more than 3,000 rooms in 49 properties since launching in late 2022 and The Headland Hotel and Spa, the Alan Hotel in Manchester, The Rothay Garden in the Lake District, and aparthotel group Staycity are already a part of its portfolio.

LiBi offers bespoke e-commerce sites for hotel and rental owners that allow their guests to ‘Shop Their Stay’ pre, during and post stay.

Using a blend of digital and physical key touchpoints, guests can either click a link or scan a QR code to access the hotels’ e-commerce site.

LiBi co-founder, Suzanne Mahoney, said: “The Lowry Hotel and the Philema Group both deal in high-end experiences for their guests, so being part of that service culture of meeting high level guest expectations is a strong endorsement of what we can bring to our partnerships – which is about seeing the future of travel retail differently.

“We understand high street pressures, that’s why we offer the brand experience culture customers want in a way no other channel can deliver – ensuring we add no extra workload to hotel teams’ day. We also get the need for loyalty strategies for all parties, so add valuable memory recall for our partners’ audiences.”

Mahoney concluded: “Based on our years of experience in the travel retail world, we spotted a gap in the market and are already reaping the rewards for all parties, with our tech meeting both consumer and business insights. We are tackling challenges, creating opportunities, and building a hugely relevant new channel that brings the best of digital, retail and lifestyle realities together. We look forward to revealing more brand and hotel partners as our pace of growth continues.”