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Global Hotel Alliance (GHA) has announced it is on track for a record year with total revenue 2023 YTD has hit $1.7bn (£1.39bn), which is 101% higher than in 2022 YTD.
The GHA is an alliance of independent hotel brands, with 800 hotels across 40 brands in 100 countries. It said robust Q3 results are proving a major contributor to GHA’s 2023 gains, with hotel revenues 41% higher than in Q3 2022 and room nights up 31% year-on-year for Q3.
It added new GHA Discovery enrolments surged 46% in Q3 versus Q3 2022, the award-winning programme reached a major milestone, with total membership topping the 25 million mark during the period.
GHA CEO Chris Hartley said: “It’s been a remarkable year for GHA, with all key performance indicators peaking in Q3, buoyed by incredible summer demand in every key market where our hotel brands operate.
“This unbridled appetite for travel, combined with more than 21 new properties across 14 brands joining GHA since the start of the year, has made our loyalty programme even more compelling, spurring huge growth in GHA Discovery membership to reach more than 25 million.”
