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Apex Hotels sees revenues and profits rise in FY23

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In this episode we speak to brothers Alex and Adrien Grosjean, young entrepreneurs who have recently acquired The Residence Inn by Marriott Manchester Piccadilly. We discussed the reasons why Manchester’s visitor market is booming, and their decision to invest in this area, why they see extended-stay accommodation as a major opportunity in what is one of the UK's fastest-growing cities, how they plan to enhance their portfolio of hotels, and their advice for the next generation of hospitality disruptors.

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Family-owned four-star hotel group Apex Hotels Limited has reported an operating profit of £14.5m up from £2.9m the previous year for the 12 months ending 30 April 2023.

The group has also recorded a 58% increase in turnover from £47.3m FY 2022 to £74.8m FY 2023.

According to Apex Hotels, it saw a period of exceptional growth, as demand from both business and leisure guests continued to build.

Following the sale of Apex London Wall Hotel and a five-year refinancing deal with Barclays worth over £60m, the group is on the acquisition trail, purchasing its first rural property – Pitlochry’s Pine Trees Hotel – back in July.

The acquisition is part of an ambitious expansion plan targeting “popular” UK destinations.

Angela Vickers, Apex Hotels chief executive, said: “This year we have built upon strong foundations in 2022, with a renewed confidence in the market as demand from our UK and international guests returns.

“Our ambitious acquisition strategy will help diversify and expand our portfolio, delivering more choice through a wider range of destinations for our guests.This year we have successfully matched revenue and occupancy growth with a healthy profit margin, allowing us to sustainably re-invest in the business and our people. This includes doubling down on our effort to build a sustainable, community focused organisation through our ESG strategy.”

He added: “We look forward to a strong year ahead as we continue to expand the business and grow our market position as one of the UK’s leading independent 4-star hotel groups.”

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