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Catering for the ‘purple pound’

According to a panel of experts speaking at the Abta Accessible Travel Seminar, guests with disabilities boost the hospitality industry by £1.8billion each month, but too many businesses are letting customers down with inappropriate or inadequate equipment. Dubbed the ‘purple pound’, disability travel has shifted significantly from the provision of wheelchair ramps, to incorporate all kinds of ability and needs and the specialist equipment required.

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