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Wiltshire’s The Bradley Hare has appointed Bjorn Annegarn as its new general manager.
An operations executive and hospitality general manager, Annegarn was educated at the Swiss Hotel Management School in Switzerland, where he achieved his Honours Degree in International Hospitality Management.
He then moved to Tanzania where he took on the position of Lodge manager with Singita Grumeti Reserves in the Serengeti.
Bjorn moved to the UK in 2020 and has consulted to a variety of businesses in the marketing, hospitality, and technology industries – clients included the recently opened Parade Cinema in Marlborough, a boutique cinema inside a deconsecrated church.
The Bradley Hare opened in June 2021 and is located on the Duke of Somerset’s Estate in the village of Maiden Bradley.
The property features 12 bedrooms as well as a restaurant that offers dishes using local and seasonal produce surrounded by herb gardens and vegetable patches.
Each bedroom is unique with 18th and 19th Century antique furniture and includes distinctive fabrics repurposed and used for the headboards.
Annegarn said: “I am excited to be joining the team at The Bradley Hare, my background in hospitality plus my experience working in marketing, advertising and technology provides me with a diverse foundation that can be applied to The Bradley Hare. I was initially drawn to The Bradley Hare by the decor, art, food, and service. But what has really impressed me is the quality of the team that I get to support.
“They are motivated, enthusiastic, and professional. My predecessor, Ben Jones, has developed great momentum that I hope to continue with in 2024. I look forward to creating and maintaining meaningful connections with local suppliers and refining our summer 2024 menus with Head Chef Pascal Vickery. I am particularly interested in how we can make the English countryside accessible to people who live in cities locally and abroad. To this end, I would like to work on a range of activities and experiences that would make The Bradley Hare a ‘must visit’ destination for those exploring the Wiltshire countryside.”
