Numa Group expands into the UK with new Bloomsbury hotel

European hospitality platform The Numa Group has announced its expansion into the UK market with the acquisition of the Bedford Corner Hotel in London’s Bloomsbury.

The new Numa Bloom will take over the former Bedford Corner Hotel at 11-13 Bailey Street in the heart of Bloomsbury, in a deal advised by the Knight Frank Hotel Brokerage team.

The Georgian style building with modern interiors features 86 bedrooms and is close to the famous Oxford Street and Regents Street as well as other attractions such as the British Museum, Leicester Square and Covent Garden.

The hotel will be upgraded to integrate Numa technologies, allowing guests to use their smartphones to check in, check out, open their room doors and communicate with Numa’s 24h digital guest service team.

With its first property in London, the Numa Group has partnered with New World Hospitality Group and is now present in 15 European countries and 33 European cities with more than 5,850 units.

Philipp Rohweder, director Real Estate of the Numa Group, said: “We are thrilled to announce our expansion into the UK and our first property in London. As Europe’s most popular tourist destination and with a population of almost 9 million, this cosmopolitan city could not be a better fit for the Numa success model.

With the launch in London Bloomsbury, we have taken another decisive step towards being present in all European metropolises.”

Dimitri Chandogin, president of the Numa Group, added: “As Europe’s leading provider of high-quality digital accommodation, we are delighted to be entering the UK market and are well prepared to further expand our portfolio in London and the UK. In the long term, we plan to be present in all major UK cities. We are actively looking for suitable properties in prime locations such as Brighton, Manchester, Bristol, Belfast, Edinburgh and Glasgow. Not only are we creating a new generation of accommodation for the modern traveller, but we are innovating the entire industry in the UK.”

Henry Jackson, head of Hotel Brokerage at Knight Frank LLP, concluded: “We are delighted to have acted for Philipp and the NUMA team on their first hotel in London. Numa provides landlords with an established and credible operator and we are looking forward to seeing the further rollout of hotels across the UK.”