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Bloomsbury

Bloomsbury, known for its literary legacy and academic institutions, is experiencing a wave of investment and development in its hotel sector. Our coverage includes new hotel openings, major refurbishments, and adaptive reuse of Georgian and Victorian buildings to meet modern hospitality standards. We report on planning decisions, investment activity, and how these changes are helping to reposition Bloomsbury as a stylish and culturally rich destination for both business and leisure guests in central London.

  • May- 2025 -
    16 May
    AppointmentsManaging director of Zetter Hotels steps down

    Managing director of Zetter Hotels steps down

    Liutauras Vaitkevicius, the managing director of Zetter Hotels, has stepped down from his position after four and a half years in the role.  Vaitkevicius, who has over 17 years of experience in the hospitality industry, oversaw the strategic direction, operational and asset management performance of Zetter’s portfolio of boutique hotels.…

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  • 14 May
    News-In-BriefToday’s news in brief – 14/5/25

    Today’s news in brief – 14/5/25

    Whitbread has acquired the long-vacant Central Plaza site in Carlisle with plans to build a 104-bedroom Premier Inn hotel. The site, formerly in disrepair and under The Crown Estate’s escheat, was cleared by Carlisle City Council in 2020. Working with CBRE, Cumberland Council selected Whitbread as the preferred developer, citing…

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  • 14 May
    HotelsThe Ambassadors Hotel Bloomsbury relaunches as The Memoir Club 

    The Ambassadors Hotel Bloomsbury relaunches as The Memoir Club 

    The Ambassadors Hotel Bloomsbury has relaunched as The Memoir Club following an “extensive” renovation and rebrand that cost over £7m.  The property’s “bold new identity” is said to blend heritage with “modern sophistication”, and pays tribute to the cultural history of the Bloomsbury Set, taking its name from a club…

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  • 12 May
    AppointmentsThe Zetter appoints Kevin Rockey as new area GM

    The Zetter appoints Kevin Rockey as new area GM

    The Zetter has appointed Kevin Rockey to the newly-created role of area general manager to help support the next stage of growth for the group. While his appointment will help drive the international expansion of The Zetter brand, he will also lead the opening of The Zetter Bloomsbury, officially opening in…

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  • 8 May
    HotelsCapilon Hotels Group to renovate The Edwin Hotel in Earls Court

    Capilon Hotels Group to renovate The Edwin Hotel in Earls Court

    Capilon Hotels Group is set to renovate The Edwin Hotel in London’s Earls Court after receiving a £13m co-loan from OakNorth and ASK Partners. The £13m co-loan from OakNorth and ASK will be used to finance existing debt and complete the full renovation of the six-story hotel which is due…

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  • 7 May
    HotelsLondon luxury hotels only class to achieve Q1 RevPAR growth

    London luxury hotels only class to achieve Q1 RevPAR growth

    Luxury hotels continue to outperform in London, being the only class to achieve year-over-year RevPAR growth during the first quarter of 2025, according to CoStar data. Luxury RevPAR grew by approximately 2% during the first quarter, thanks to stronger occupancy gains. Despite hotels at the luxury end tend to be…

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  • Mar- 2025 -
    21 March
    News-In-BriefToday’s news in brief – 21/3/25

    Today’s news in brief – 21/3/25

    Templeton Garden, the latest hotel from lifestyle brand Miiro, has appointed Will Meredith as bar director to lead the launch of Sprout, a new cocktail bar in Earl’s Court, London. Meredith, formerly head of bars at Tattu and a veteran of renowned venues like Dandelyan and Lyaness, brings award-winning expertise…

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  • 21 March
    HotelsThe Signet Collection to open The Alfriston on 27 March

    The Signet Collection to open The Alfriston on 27 March

    The Signet Collection has announced it is set to open its fourth hotel, The Alfriston, on 27 March 2025. Nestled in the village of Alfriston within the South Downs, this latest addition will boast 38 bedrooms and suites, each individually styled with “warm” colours, upcycled antiques, and bathrooms. Samantha Ross…

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  • Feb- 2025 -
    7 February
    News-In-BriefToday’s news in brief – 7/2/25

    Today’s news in brief – 7/2/25

    Millennium Hotels and Resorts (MHR) has announced that Manchester’s renowned five-star Lowry Hotel has joined its Leng’s Collection. Located on the banks of the River Irwell, the hotel features 165 luxurious rooms, a restaurant, a spa, and event spaces. MHR’s Leng’s Collection aims to highlight the unique character of each…

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  • 7 February
    HotelsIoH endorses Imperial London Hotels training programmes

    IoH endorses Imperial London Hotels training programmes

    The Institute of Hospitality has confirmed endorsement for the Step Up and Step Up Plus career development programmes delivered by Imperial London Hotels. Imperial London Hotels comprises seven hotels in Bloomsbury, central London: Royal National Hotel, City Sleeper, Bedford Hotel, President Hotel, Tavistock Hotel, Morton Hotel and the Holiday Inn…

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