LHG and 12.18. Group merge hotel operations

The Lindner Hotel Group (LHG) has announced it has taken over the operation of five hotels previously managed by the 12.18. Group after the two companies agreed to merge hotel operations.

LHG’s portfolio will grow from two to four brands, while 12.18. will focus on real estate activities. Both companies said they consider the merger to be “another milestone in their respective growth strategies”.

The takeover strengthens LHG’s position as an operator and lessee of hotel real estate. In addition to expanding its brand portfolio, it is now active in three other countries: Italy, UK and USA.

As a result of the takeover, LHG will increase its turnover by around €90m (£77m) and add more than 1,000 rooms to its portfolio. LHG will now operate 35 hotels in eight European countries and the USA, with six additional hotels in the pipeline.

LHG will employ around 2,500 people and expects to generate revenue of around €330m (£280m) in 2024.

12.18. added that the deal will now see it focus on acquiring, developing, and repositioning hotel real estate and providing asset management services to its capital partners.

Currently, LHG operates hotels and resorts under the two brands Lindner Hotels and Resorts and Me and All Hotels. Following LHG’s exclusive collaboration agreement with Hyatt announced in 2022, the brands are part of the JdV by Hyatt brand –a collection of independent hotels.

With the 12.18. hotels, LHG has expanded its brand portfolio with two further brands: 7Pines Hotels and Resorts and L-Collection.

Alongside the 7Pines Resorts on Ibiza and Sardinia, the new hotels include The L-Collection’s Schloss Roxburghe located among the Scottish Borders, Hotel Stadt Hamburg (Sylt/Germany) and San Carlos Hotel (New York/USA).

Arno Schwalie, CEO of the Lindner Hotel Group, said: “The integration marks the next chapter in our strategic direction. We are growing with a clearly differentiated multi-brand strategy and are strengthening our position in the European leisure market.”

Adrian Lindner, managing director of 12.18. Asset Management, added: “Going forward, we will no longer operate hotels ourselves. However, at LHG, we have a strong partner with whom we will work closely on the operation of hotels. 12.18. can continue to offer our capital partners a comprehensive portfolio of services ranging from acquisition and conception, financing, development and repositioning to the operation and sale of hotel real estate.

“As we did in the past, we will continue to decide on each property’s operating concept individually to find the best fit and also work with external operators and brands, next to our partnership with LHG.”