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French hotel giant Accor has revealed that its economy hotel brand Ibis is celebrating its 50th anniversary this year.
Ibis was established in 1974 and since then its presence has expanded to more than 2,500 locations in 79 countries across the three brands: Ibis, Ibis Styles and Ibis Budget.
Continuing to break new ground with a pipeline of over 320 hotels, Ibis brands will continue to expand its presence to new markets in 2024 and beyond, marking its 50th anniversary by opening in an 80th country by the end of the year, with the launch of the Ibis Styles Reykjavik Muli in Iceland.
This year Ibis will also launch a new brand culture program, global employee ambassadorship and brand campaign, doubling down on the brand’s founding principles.
Karelle Lamouche, chief commercial officer, Premium Midscale and Economy brands, Accor, said: “Ibis is a true power brand. Known the world-over, Ibis democratised travel, making quality travel experiences possible for everyone, irrespective of budget. The 50th anniversary of Ibis is not just a celebration, it’s a testament to five decades of unwavering dedication to making travel possible, offering caring hospitality for all and the brand’s undisputed leadership in the economy segment.
“This year we proudly celebrate our anniversary and the people and communities that have stayed with us and grown with us. For 50 years, we have welcomed and developed our people, giving them a foundation in hospitality excellence, fuelling their skills and passion. The Ibis brands are where people start their career and where people first start to travel. People start, and stay, with Ibis. This has been true for 50 years and will remain true for the next 50 because we know Ibis is a rare gem and people are what makes the difference.”
Lamouche added: “The 50th anniversary is about reinforcing our position as the leading brand in the economy hotel segment and embracing our future with renewed energy and enthusiasm. For 50 years Ibis has got the essentials right and delivered them with heart. People are the differentiator for Ibis, because we know you’ll get the most out of your trip when we put the most into your stay.”
