Splendid to open UK’s first Four Points Express by Sheraton

Splendid Hospitality Group has signed an agreement with Marriott International to launch the first ever Four Point Express by Sheraton hotel in the UK with the Four Points Express London Euston opening in Summer 2024. Splendid Hospitality has invested £50m into this new project, which includes a complete refurbishment of the current building. It also signals Splendid Hospitality’s first venture with Marriott International. The new brand, Four Point Express by Sheraton, is designed for the midscale segment, designed to offer “value conscious travellers a seamless hotel experience in a convenient location, with a focus on reliability, simplicity and value”. Four Points Express London Euston will be located within walking distance to the station and Kings Cross and St Pancras International. Inspired by London’s parks and greenery, the hotel will offer 201 guest rooms with nature inspired decor, as well as a restaurant and bar concept and an onsite Caffé Nero. Nadeem Boghani, vice chairman of Splendid Hospitality, said: “Splendid Hospitality strives to deliver exceptional service and quality in our growing portfolio, and relishes the opportunity of working with Marriott International on launching this exciting new brand in the UK. This new brand concept lends itself perfectly to supporting the transient corporate and leisure market in a thriving travel hub of London, and perfectly complements Splendid’s existing portfolio of hotels.” Sandra Schulze-Potgieter, vice president, Premium and Select Brands, EMEA for Marriott, added: “Four Points Express will provide guests with the genuine, friendly service Marriott International’s brands are renowned for. Midscale travellers are prioritising elements that make both business and leisure trips effortless. Working in partnership with Splendid Hospitality, our first UK hotel will treat these fundamentals with great importance by providing clean, comfortable rooms, breakfast and complimentary Wi-Fi, all at an affordable price and in a great location.”