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Hyatt has revealed that its pipeline has grown by nearly 85% since 2017 to reach a record 129,000 rooms.
This comes as the hotel group has expanded its lifestyle and resort segments, as well as the new upper-midscale Hyatt Studio brand.
As a result, the group has doubled its luxury rooms, tripled resort rooms, and quadrupled lifestyle rooms since 2017.
Additionally, the World of Hyatt loyalty programme has quadrupled its membership since 2017 and is up 22% as of the end of the first quarter of 2024 compared to the same period last year, reaching 46 million members globally.
World of Hyatt also has 30% more members per hotel than its larger competitors.
Mark Hoplamazian, president and CEO of Hyatt, said: “Hyatt’s ability to lead the industry in net rooms growth for seven years is a result of our unique approach to development.
“We strategically expand our portfolio of brands, intentionally selecting new and existing markets to enhance our network effect for owners and guests. Our commitment to thoughtful organic growth and strategic acquisitions amplifies our asset-light business model.”
He added: “Our goal is not to be the largest hospitality company, but the company most valued by colleagues, guests, and owners.”
