Ennismore welcomes lifestyle brand to portfolio

Ennismore has announced it will take over the management and growth of wellness-led luxury hotel brand Our Habitas.

Our Habitas currently operates 10 resorts across a range of locations on four continents, including Tulum, Mexico; AlUla, Saudi Arabia; Atacama, Chile, and the Kalahari Desert in Namibia.

The brand currently has multiple projects in the pipeline, including a significant number within Saudi Arabia and with further expansion plans into Asia.

Over the years, Our Habitas has attracted significant global investors, including The Saudi Public Investment Fund, Starwood Capital and Barry Sternlicht, Maurice Salem and Travis Kalanick.

Founder Oliver Ripley will remain involved in overseeing the creative vision of the brand while contributing to its global growth.

Sébastien Bazin, chairman and CEO of Accor and executive chairman of Ennismore, said: “Our Habitas has created a unique niche in luxury hospitality, offering stunning destinations to passionate travellers seeking a lifetime adventure, full of memorable moments and unexpected discoveries. Its crafted positioning will perfectly fit with our Ennismore collective and effortlessly match our lifestyle and tailor-made approach to hospitality.

“We are also thrilled to join forces alongside seasoned investors who are important and long-standing partners for Accor and Ennismore, and eager to accelerate Our Habitas’ growth in the coming years.”

Ripley and Maurice Salem, chairman of Our Habitas, added: “We are excited to partner with Ennismore as we enter the next phase of our growth and our mission to continue to disrupt the hospitality industry. Ennismore’s entrepreneurial approach, global footprint, combined with their extensive operational expertise make them the ideal partner for Our Habitas to continue its trajectory as a global leader in experiential hospitality.”