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Choice Hotels has announced the appointment of David Beers as its new CEO for the EMEA region.
In his new role, Beers will focus on strategic growth and financial performance for the region.
He started his career with Choice 25 years ago in Canada, holding a variety of leadership positions across sales, marketing and operations.
In his last role as head of international operations, he was responsible for defining and implementing initiatives to drive operating efficiencies with our franchisees enhancing our value proposition.
Choice currently operates nearly 400 open hotels located in 17 countries across four hotel brands including Ascend Hotel Collection, Clarion, Comfort And Quality.
Beers said: “I’m excited to step into the role of CEO for Choice Hotels EMEA. Being one of the largest hotel companies in the world, and with an ever increasing portfolio across EMEA, we are committed to continue delivering outstanding value to both our franchisees and guests as Choice has done for the past 85 years.”
Ricardo Losada Revol, senior vice president and general manager international, added: “David’s leadership, operational expertise, and extensive experience with Choice Hotels International makes him the ideal person to lead Choice Hotels in EMEA as CEO. We are confident in his ability to lead our business in this region with dedication and strategic vision.
“This leadership transition marks a significant milestone for Choice Hotels in EMEA as we continue to expand our market presence, enhance our product offering and improve our franchisee and customer experience.”
