Bespoke Hotels unveils rebranding as part of strategic refresh

Bespoke Hotels, a collection of over 70 independent hotels across the length of the British Isles, has announced a “comprehensive” rebranding that features a refreshed website, new brochures, and a more prominent identity.

According to the hotel group, the rebrand strengthens Bespoke Hotel’s commitment and value to its partners, stakeholders and guests, while helping to “solidify its position as a leader in the hospitality industry”.

The updated brand reflects Bespoke Hotels’ “strategic” focus on expansion, allowing it to cater to a wider range of travellers and destinations.

Despite the evolution, the brand’s core values of “great service, a flair for hospitality and recognition that guests want to be treated like an individual remain paramount”.

The multi-faceted approach includes significant investment into a newly refreshed website aimed at increasing its direct booking channel, as well as distributing a leisure breaks brochure across all hotels to promote cross-selling within the portfolio.

Each hotel will also receive a plaque identifying it as part of the Bespoke Hotel family, further solidifying the brand’s presence.

Bespoke Hotels stated that 2024 has been particularly noteworthy for the group, marked by the strengthening of its existing portfolio through a series of development projects. This includes the opening of two new Gotham locations, along with several hotel openings and refurbishments across the collection.

Thomas Greenall, chief executive officer of Bespoke Hotels, said: “This isn’t just a visual refresh; it’s a comprehensive strategy designed to create lasting value for our stakeholders. As we look to the future, we are committed to staying ahead of the curve and innovating to provide value to our owners and meet the ever-changing needs of our guests. We thank everyone for their continued support as we embark on this exciting new chapter.”