Snaptrip Group continues expansion with The Hotel Guru acquisition

Snaptrip Group, the collection of accommodation marketplaces including LateRooms, Snaptrip and Dog Friendly Cottages, has acquired international hotel website The Hotel Guru for a seven-figure sum.

This strategic move strengthens Snaptrip Group’s position in the hotel sector and significantly expands its reach across the globe.

Snaptrip said The Hotel Guru has carved a niche for itself over the years, becoming a “reliable resource for travellers seeking hotels that prioritise guest experience”. The platform boasts a large international presence, particularly in the US, which presents an “exciting opportunity” for Snaptrip Group to enter into new markets, helping to capture a wider audience.

Backed by Bestport Private Equity and Forward Partners, Snaptrip Group began acquiring businesses in 2017 with the purchase of Last Minute Cottages Ltd. Since then it has added LateRooms, Hot Tub Hideaways and more recently Independent Cottages to its portfolio, all contributing to its aggressive year on year top-line growth and very pleasing levels of profitability.

Matt Fox, CEO of Snaptrip Group, said: “We are thrilled to welcome The Hotel Guru to the Snaptrip Group family. This acquisition represents a significant step forward in our mission to become the go-to platform for all things accommodation in the UK and beyond. The Hotel Guru’s established reputation as a trusted source for curated hotel reviews, with its team of expert reviewers, perfectly complements our existing offerings.”

Hugh Graham-Watson, who will remain MD of The Hotel Guru, added: “We are excited to join forces with Snaptrip Group and contribute to their continued success. This partnership allows us to leverage Snaptrip Group’s strong UK presence while offering our international customer base access to a wider range of exceptional accommodation options.”