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Warner Hotels has announced the appointment of David Murdin to the newly-created chief marketing officer position with the aim to bolster its brand and commercial achievements.
This appointment is part of the group’s “ambitious” growth plans for the coming years and follows a recent modernisation of the Warner Hotels proposition.
Murdin has 30 years of experience launching, growing and shaping brands across sectors both in the UK and internationally, with a track record in travel, hospitality and leisure.
Responsible for brand and marketing across his career, Murdin brings a wealth of experience from leadership roles at British Airways, Sky Sports, Whitbread, Costa Coffee and Wagamama, among others.
As CMO, Murdin will be responsible for driving awareness of the brand and building connections with new and existing audiences by making it prominent in the marketplace, enhancing its brand reputation and attracting new guests to its collection.
He will also have overall responsibility for brand, insight, proposition development, marketing, PR and communications, reporting directly to CEO Paul Pomroy.
Pomroy said: “David’s appointment comes at a critical time, as we reposition Warner Hotels to reach new audiences while developing the existing relationships we have with our guests.
“I’m thrilled to welcome David to Warner Hotels whose great success at leading experiential brands will take the Warner Hotels proposition to the next level, and further strengthen our position as the leading provider of short break experiences in the UK.”
Murdin added: “I’m thrilled to be joining Warner Hotels at such a pivotal time in its history. As a marketer, there is nothing more exciting than developing a brand that is both steeped in heritage and rooted in decades of success, yet ambitious in its outlook with an innovative vision that will set it up for future growth.
Opening this autumn, one of Murdin’s key focuses will be the launch of the new Warner Hotel, The Runnymede on Thames, on the banks of the River Thames in Windsor.
