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London hotel group The Zetter is set to open its newest property, The Zetter Bloomsbury, in September 2025.
The new site will be The Zetter’s first opening in 10 years. With a portfolio including The Zetter Clerkenwell, The Zetter Marylebone, and The Marrable’s Hotel, the brand already boasts an array of “luxury” boutique homes-away-from-home in the city.
Located near Russell Square, The Zetter Bloomsbury will overlook the British Museum and will feature an expansive 9,687 sq ft garden, set to be one of the “largest” hotel gardens in London.
With landscaping done by ‘Rich Landscapes’, the gardens will offer a quiet spot with private nooks for guests.
The gardens will also have a barbecue on-site to host a number of summer feasts and chef pop-ups. Additionally, beyond the gardens, the hotel also has plans for an outdoor yoga pavilion.
Zetter said: “The opening of The Zetter Bloomsbury will not only take the group’s excellent reputation to the next level, but it will also provide a charming new sanctuary in the heart of London for both locals and international visitors alike.”
