AC Hotel by Marriott Glasgow sells over 59,000 room nights in first year

AC Hotel by Marriott Glasgow has revealed that it has sold more than 59,000 room nights and welcomed 85,000 guests since it opened in November 2023.

As a result of this its profits are more than 5% ahead of forecasts while its occupancy rates have consistently exceeded 85%.

The hotel stated that rocketing tourist numbers and major events in Scotland including Taylor Swift’s concerts in Edinburgh were contributing factors.

As well as this major brands including Charlotte Tilbury and Watches of Switzerland have also used the hotel for events and product launches.

Craig Munro, general manager at AC Hotel by Marriott Glasgow, said: “Glasgow punches well above its weight internationally, with first class events and conferencing facilities, major sporting events, and a tourism proposition that attracts people from all over the world.

“I’ve always said that for a hotel to succeed in Glasgow it needs to cater for every market from weekend visitors and event goers to conferencing guests and air crew – and we’ve got that right.”

He added: “We’ve welcomed sports teams, musicians, conference guests, dignitaries, and regularly hosted genuine A-list celebrities – particularly through the film and TV industry’s ongoing relationship with the city. We have added a first-rate city centre hotel, with the story of the city woven into its fabric, and our guests have really responded to that. Our first ever guests are now regulars, and things like that help you realise how successful it’s been.

“The key has been our people. The average turnover of staff in the industry is around 40%, we’ve lost around 10% since we opened, which is almost unheard of. I was told recently that Glasgow is one of the only cities in the world where ‘people’ are amongst the top 5 attractions, I think that’s certainly true of AC Hotel Glasgow.”