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Global hotel brand BWH Hotels has revealed a five-year plan to add 100 hotels to its GB portfolio to give the group 20,000 rooms nationwide.
The British arm of the business – which encompasses Best Western and the luxury brand World Hotels – has already expanded its presence in 2024 with the opening of its first long-stay property, the Liverpool Dockside Aparthotel, to its portfolio.
Now the York-based group has unveiled plans to add 8,000 rooms over the next five years, bolstering its position as a key player in the hospitality market.
These additions would be across the BWH Hotels brands – offering opportunities for hotel owners at all levels to partner with the global group.
BWH Hotels said the five-year plan highlights its ambition to support hoteliers with a “competitive global brand offering”, focusing on premium properties in key Northern cities, whilst unveiling a refreshed identity to provide “value and partnership during challenging economic times”.
Robert Alley, BWH Hotels GB Brand Director, said: “There is real momentum with BWH Hotels as we have shown in 2024 – we are committed to building on this momentum in the next five years. Our plans mean we are looking for independent hotels across the country who are looking to gain growth from a global brand without compromising their individuality.
“We look forward to starting partnerships with many more hotel owners of British hotels, ensuring they’re in the best possible position to turbocharge their growth while keeping their character intact.”
