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IHG Hotels and Resorts has revealed its Vignette Collection has reached over 50 open and pipeline properties.
Just three years after the brand’s introduction to IHG’s leading luxury and lifestyle portfolio, the collection brand has surpassed the halfway point in its initial aim to reach 100 open and pipeline hotels in 10 years.
Launched in 2021, Vignette Collection is IHG’s first collection brand and represents a curation of distinct hotels. Vignette Collection combines each property’s individual identity with the brand’s promise of ‘A Means For Good’ and Memorable Rituals.
Today, there are 19 Vignette Collection hotels open around the world with a further 34 in the pipeline that will mark brand debuts in markets such as Japan, Vietnam and The Maldives.
Jane Mackie, SVP, Global Luxury and Lifestyle and Premium at IHG Hotels and Resorts, said: “The growth of Vignette Collection has been remarkable – it is a testament to the strength of the offer the brand provides that we’re half way to our aim of 100 open and pipeline hotels in just three years.
“As our Luxury and Lifestyle offer grows, Vignette Collection particularly supports the owners of independent hotels, retaining the individuality of their properties whilst accelerating business through IHG’s global scale and powerful enterprise offering.”
Tom Rowntree, VP of Luxury and Lifestyle Brands at IHG Hotels and Resorts, added: “The creation of the Vignette Collection brand has allowed us to grow a family of properties that offers guests one-of-a-kind experiences at hotels filled with individuality and character. The brand is a demonstration of both future innovation and hotels filled with rich history.
“Hotels like the CIEL Tower in Dubai and Shanghai Snow World are shining examples of our unique offer for guests, bringing the future to life, while properties like the legendary RIHGA Royal Hotel Osaka offer a stay experience enjoyed for generations with a deep history. Vignette Collection will continue to grow, with each hotel adding something new, exciting and unique to the collection for our guests to experience around the world.”
