Hyatt hits ‘record’ pipeline of 138,000 rooms by end of 2024

Hyatt Hotels has announced a “record” pipeline of some 138,000 rooms as of year-end 2024, alongside a strategic brand realignment designed to enhance owner returns and accelerate growth. 

The group plans to sort its brands into five distinct portfolios: Luxury, Lifestyle, Inclusive, Classics, and Essentials. 

According to Hyatt, this move will make it better positioned to serve the unique needs of guests, customers and owners, while aligning expertise and resources to deliver value. 

Mark Hoplamazian, president and CEO of Hyatt, said: “Hyatt’s growth and strategic brand evolution reflects our commitment to creating long-term value for owners and driving the performance of our hotels by delivering distinctive experiences for travelers. 

“By focusing on this evolution, we are not only enhancing guest satisfaction but also strengthening our hotels’ success and competitive advantage, driving preference among owners, guests, customers and World of Hyatt members.”

Meanwhile, Hyatt has seen its Lifestyle portfolio pipeline grow by nearly 50% year-on-year and the number of open hotels by over 20% year-over-year.  

Amar Lalvani, the former executive chairman of Standard International, has been recruited to lead Hyatt’s new Lifestyle group as its president and creative director. 

Lalvani added: “I’m excited to lead the newly-formed Lifestyle group during this pivotal time of growth and value-focused evolution. “Hyatt’s acquisition of the Standard International brands added a portfolio of highly differentiated brands made up of beloved, award-winning hotels across the globe as well as a wealth of creative talent. 

“When combined with Hyatt’s existing portfolio of design-driven, culturally relevant lifestyle brands and global infrastructure, I could not be more optimistic about our ability to grow these brands in new markets, delivering unforgettable experiences for our guests and returns for our owners.”