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Choice Hotels EMEA has appointed Tobias Reinecke as its head of Development Investment and Portfolio Growth.Reinecke, who has been with Choice Hotels EMEA since September 2022, has been promoted from his previous position as director of Investment and Strategic Partnerships.
In his new role, he will lead the Development team and spearhead initiatives to achieve Choice Hotels EMEA’s growth strategy and enhance its EMEA portfolio, while driving sustainable earnings growth through securing high-value investment-led deals, focusing on portfolios, partnerships and individual franchises.
David Beers, CEO of Choice Hotels EMEA, said: ”We are excited to promote Tobias to Head of Development Investment and Portfolio Growth which sees him join our Leadership Team. Since joining Choice in September 2022, Tobias has made a significant impact on the Development team, particularly by delivering deals to grow our current portfolio and enhancing our capabilities in evaluating investment-led opportunities.
“His commitment to Choice Hotels’ growth and development in EMEA alongside his leadership, strategic mindset and deep operational expertise makes him the ideal candidate to complete our Leadership team.”
He added: “Throughout 2025, the Leadership team will focus on the growth of our portfolio and expanding our brand presence across EMEA. We will enhance our value proposition to better serve our stakeholders and increase proprietary brand contribution to deliver sustained success and, as a team, look forward to fostering a culture of innovation and collaboration so we can unlock new opportunities in the region.”
Reinecke said: “I am pleased to take on the role of Head of Development Investment and Portfolio Growth to drive the growth of our portfolio and awareness of Choice Hotels across the region.
“I look forward to working closely with my Leadership team colleagues to drive our vision forward and contribute to the continued success of Choice Hotels in EMEA.”
