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Whitbread appoints Gilbert-Ash for new Dublin flagship hotel development

Whitbread appoints Gilbert-Ash for new Dublin flagship hotel development

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Whitbread has appointed construction and fit-out company Gilbert-Ash as the principal contractor for the development of its flagship hotel in Ireland at Dublin’s Clerys Quarter.

The new hotel is an important part of the regeneration of one of Dublin’s department stores.
The 229-bedroom hotel will be located at Earl Place, just off O’Connell Street, and will form part of a mixed-use development of Clerys Quarter.

Gilbert-Ash’s scope of works at the former warehouse site include the construction of an eight-storey hotel plus basement and roof, with restaurant and reception on the ground floor.

Whitbread acquired the development site in summer 2022 as part of its strategy to expand Premier Inn in Ireland, securing full planning permission to build the hotel from Dublin City Council in June 2023.

The hotel, which is set for completion in summer 2026, will offer Premier Inn’s latest generation style bedrooms, and will be designed to achieve a BREEAM ‘Excellent’ target sustainability rating in line with Whitbread’s ‘Force for Good’ sustainability strategy.

Whitbread currently offers its customers a choice of six hotel locations across the capital and Cork and is targeting 5,000 Premier Inn rooms in eleven towns and cities across Ireland where it wants Premier Inn to be represented.

Emma O’Shiel, Project and Programme manager for Whitbread in Ireland, said: “This new Premier Inn in the Clerys Quarter is an exciting step in Premier Inn’s growth story in Ireland. Dublin is a vibrant, high-demand market for both domestic and international travellers, and this hotel will offer guests an unbeatable city-centre location within one of Dublin’s most iconic and interesting areas.

“We are thrilled to be contributing to the regeneration of such a beloved landmark and to bring the Premier Inn experience to more guests in Ireland. This development aligns with our commitment to creating outstanding hotels that deliver great value and comfort for our guests and it is sure to be one of the most popular Premier Inns in Ireland when we open the doors in 2026.”

Sean Doran, Gilbert-Ash project director, added: “Gilbert-Ash has a long-standing and excellent working relationship with Whitbread and we look forward to continuing this with the Clerys development.

“For generations, the Clerys Department Store was an iconic Dublin landmark, and it is great to see the development work that has already gone on there. The Premier Inn hotel project forms part of the wider Clerys Quarter regeneration which will breathe new life into this historic location in the heart of the city.

“Gilbert-Ash has an exceptional record delivering stand out projects in the hotels and leisure sector and we look forward to delivering another superb addition to Dublin’s expanding hospitality industry.”

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