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Hotel management company Signum Hotels and Resorts has partnered with Wyndham Hotels to operate hotels under Wyndham’s Trademark Collection in India, the UK, and the UAE.
As part of this collaboration, properties will join under Trademark Collection by Wyndham and will be managed by Signum Hotels.
Signum has stated that with this collaboration it is aiming to add 5,000 keys over the next five years.
Dimitris Manikis, president of Europe, Middle East, Eurasia, and Africa (EMEA) for Wyndham Hotels and Resorts said: “Independent hotel owners in India, the UK, and the UAE are looking for strong partners to help them compete in a dynamic hospitality landscape.
“Through this collaboration, we are combining Signum Hotels’ strong regional footprint and management expertise with the Wyndham Advantage under the umbrella of our Trademark by Wyndham brand.”
He added: “Our powerful distribution network, our global and regional sales teams, our marketing support, and award-winning loyalty program make Wyndham the right partner for growth. Together, we are creating new opportunities for hotel owners, enhancing guest experiences, and strengthening our presence in these key regions.”
Mehul Sharma, founder and CEO, Signum Hotels and Resorts, said: “Partnering with Wyndham Hotels, a globally renowned brand, marks a significant milestone for Signum Hotels as we take a major step forward in strengthening our presence across India, the UK, and the UAE.
“These regions already feature a substantial inventory of our serviced apartments, and this collaboration further solidifies our commitment to expanding our footprint and delivering exceptional hospitality experiences.”
Signum already has an established presence in the UK and the Middle East, including 900 serviced apartments.
