Waldorf Astoria Edinburgh appoints new director of sales

Waldorf Astoria Edinburgh – The Caledonian, has appointed Andrea Bullen as its new director of sales.

Bullen originally joined the team in 2015, based in London as a sales manager focused on building the MICE market for the hotel, as well as working closely with the Group’s conference and events team to convert business for the-five-star property in Edinburgh.

Equipped with a “wealth of expertise”, gained from working within the MICE industry over the past eight years, she will draw on her knowledge of luxury hospitality, as well as experience working for venue finding and event management agencies.

In her position as director of sales, Bullen will lead a team of three, providing direction across all UK and international sales activities, aiming to ensure continued growth for the hotel.

Dale MacPhee, general manager at the Waldorf Astoria Edinburgh – The Caledonian, said: “Andrea has become an invaluable member of the team and a huge ambassador for the hotel in London over the past three years. She has incredible energy and the team will benefit even more from having her working alongside them in Edinburgh.

“Andrea’s passion and dedication has seen her grow quickly within her previous position and I’m sure she will embrace this new role with the same level of enthusiasm and drive.”