Grand Metropolitan Hotels acquires Voile d’Or hotel collection

Grand Metropolitan Hotels has announced the acquisition of luxury hotel collection brand Voile d’Or Hotels and Resorts for an undisclosed sum.

Grand Metropolitan Hotels gains the full Brand and IP rights, and all management contracts associated with the 100 year old luxury brand with future expansion plans in additional destinations already in place.

Voile d’Or Hotels and Resorts currently operates a collection of luxury flagship hotels and residences including the Woodhaven in London alongside hotels in Paris, New York, Saint Jean Cap Ferrat, St. Barths, and Courchevel.

Alongside the current hotels, the collection currently has plans for an extensive reopening of Hotel La Voile d’Or in Saint Jean Cap Ferrat, scheduled for 2029.

As part of the deal Grand Metropolitan has announced the appointment of Jacques Oudinot as CEO of Voile d’Or Hotels and Resorts, having previously held senior leadership roles with Rosewood Hotels and Resorts.

Additionally, Edouard Deschepper has been appointed as board director. With his expertise in corporate finance, he is expected to play a key role in further developing the brand.

Martin R. Smura, founder and chairman of Grand Metropolitan Hotels, said: “Voile d’Or will become the pinnacle of our brand architecture, representing an ultra-luxury proposition rooted in elegance and heritage. We are proud to bring together a brand of this calibre and are actively preparing for expansion into the Maldives, Dubai, and Lisbon.”

Oudinot added: “Voile d’Or represents more than hospitality—it is the art of crafting unforgettable moments. We are honored to shape the next era of this extraordinary brand.”

Grand Metropolitan also owns brands such as Castlewood Hotels and Resorts, Swiss Hospitality Collection, African Heritage Hotel Collection, African Hotel Alliance, 7Pines Hotels and Resorts, Brioni Luxury Hotels and Martinez Hotels and Resorts.