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Bird Group acquires Witlshire’s Beechfield House

Bird Group acquires Witlshire’s Beechfield House

In this episode we speak to brothers Alex and Adrien Grosjean, young entrepreneurs who have recently acquired The Residence Inn by Marriott Manchester Piccadilly. We discussed the reasons why Manchester’s visitor market is booming, and their decision to invest in this area, why they see extended-stay accommodation as a major opportunity in what is one of the UK's fastest-growing cities, how they plan to enhance their portfolio of hotels, and their advice for the next generation of hospitality disruptors.

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Bird Group, the promoter and operator of Roseate Hotels and Resorts, a collection of luxury hotels in India and the United Kingdom, has announced the acquisition of Beechfield House, Wiltshire, for an undisclosed sum.

Set in eight acres of landscaped gardens and woodlands, Beechfield, a grade II listed property, inspired by the 16th Century Italian Renaissance, was built in the year 1878, owned by a gentleman named Richard Keevil.

It remained a family home for 90 years until it was converted into a hotel in the late 1960s with the word ‘House’ added to its name.

Beechfield House is nestled in Wiltshire, a county peppered with farms, local pubs and former wool towns and villages such as Bradford-on-Avon, Castle Combe, Corsham, Devizes and the National Trust village of Lacock, that dates back to the 13th Century and has an abbey.

The boutique hotel features 24 rooms, each offering views of the surrounding greenery. The property boasts late Victorian architecture, including high ceilings, antique fireplaces, and large windows. On-site amenities include an Arboretum, an Orangery, a terrace, and a walled garden.
The hotel also boasts a 40-foot heated outdoor swimming pool and offers multiple spaces for dining, meetings, and events. These venues can be used for private gatherings, corporate functions, and customised weddings.
In addition to Trip Advisor’s Certificate of Excellence award, Beechfield House was awarded the AA Inspectors’ Choice Country House Hotel 2024-25, a AA Breakfast Award 2024-25 and prestigious 2 AA Rosettes for culinary excellence 2024-25.

Gaurav Bhatia, executive director of the Bird Group, said: “We are beyond delighted to welcome Beechfield House and its exceptionally talented team into the Bird family. Keeping aligned with the vision behind our existing portfolio of distinguished hotels & resorts, we look forward to delivering immaculate hospitality and exemplary guest experiences at Beechfield House.”

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